Meet the Founder
Hi, I’m Melissa —
a chronically-online digital marketer and short-form content creator based
in Northwest Indiana/ Chicagoland.
As a proud Zillennial (yes, it’s a thing - Google it!) I quite literally grew up alongside the internet. Old enough to remember MySpace top friends drama, but young enough to still master all the latest TikTok trends.
My love for content started the way it does for most of us: as a consumer. I was endlessly scrolling, saving ideas, analyzing why certain videos clicked. But then I picked up the camera myself and everything changed. What started as curiosity turned into creative expression, and I realized I loved making content just as much as I loved studying it.
Documenting my own life became my unofficial masterclass.
Being chronically online exposed me to countless storytelling formats, editing styles, and creator communities. It gave me a much deeper understanding of digital marketing beyond strategy decks and analytics dashboards.
Now with a decade of experience under my belt, I’ve created content and led social strategy for big agencies, scrappy startups, and in-house teams across CPG, cannabis, tourism/hospitality, and nonprofit. I’ve navigated every algorithm shift imaginable and built communities that actually care. And as a working mom of two toddlers, balancing chaos is actually my superpower — whether it’s tantrums or tight deadlines, I deliver.
Today, my work blends both worlds:
⟡ the strategist who understands brand building,
⟡ the creator who understands storytelling from behind the lens.
Bringing brands to life is my passion—creatively, strategically, and with a little bit of wit. So if you’re looking for a digital marketer who’s
trilingual in English, Spanish & internet slang
understands la cultura
and can serve as a natural extension of your team,
